The AI growth stack for boat dealerships.

Website, CRM, AI sales and AI ads. One system. More boats sold.

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Your showroom, open all night.

Buyers browse at 11 PM. AI answers them and books the sea trial.

Your team only talks to buyers.

Every lead lands in one CRM. AI follows up, qualifies and books the sea trial.

Be found first.

AI runs your Google and Meta ads from live inventory, every day.

Leading Beacon

The AI growth stack for boat dealerships: dealer website, dealer CRM, AI lead qualification and AI-run marketing.

Website, CRM, AI sales and marketing
for boat dealers, in one system.

Join the founding fleet See how it works

Chapter 1, website and AI chat: every lead answered in seconds

The opening's mountains are a long way off: the story happens at home in Fort Lauderdale, where the coast is flat. 11:42 pm. Daniel has outgrown his Sundancer 320. He's found three 42′ flybridges online and written to all three dealers; two of them won't see his message till morning. He finds a 2016 42′ flybridge on Tarpon Bay Marine's website and asks in the chat if it's still available. The dealer's AI assistant, powered by Leading Beacon, answers in under a second: she's at the Fort Lauderdale docks, twin Volvo IPS 500s at 900 hours, two cabins and two heads, $389,000. Then he asks whether they'd take his 2017 Sea Ray Sundancer 320 in trade. Trade numbers come from the owner, so the AI asks for the hours, any loan and a few photos, sends them to Marco, and asks if it can call Daniel at 8:00 with the answer, saying up front that the call will come from the dealership's AI assistant and be recorded. Daniel says yes, and the callback is booked.

Chapter 2, CRM: your CRM, on your phone

The next morning, 7:52 am. Marco owns Tarpon Bay Marine, and he's at home on his dock with a coffee: the dealership doesn't open until 9. His phone lights up with his CRM: five new buyers overnight, every one answered by the AI, a sea trial booked, two passed to his salespeople, and one that needs him: Daniel, for the 42′ flybridge, with everything the AI already answered and the one question it saved for him: would they take his 2017 Sea Ray Sundancer 320, 640 hours, no loan, photos attached, in trade? Marco replies: yes, around $165,000, subject to an inspection. The AI will call Daniel at 8:00 with that answer, then confirm his timeline and financing, and where he'd keep her.

Chapter 3, AI calls: calls, qualifies, books

8:00 am, as promised. Daniel is out on the balcony of his condo downtown when the dealership's AI assistant calls him; it says it's an AI and that the call is recorded. It gives him Marco's answer: they'd take his Sundancer in trade at around $165,000, subject to an inspection, and Marco would like their tech to look her over on Saturday. He wants to be on the water by May and will finance most of it, so it texts him a pre-qualification link: a soft check that doesn't affect his credit. He taps it on the call, his details already filled in, and is pre-qualified up to $250,000, enough for what he'd finance after his trade, tax and a deposit; his score comes back excellent. The AI explains the full application with the lender comes later, asks where he'd keep her (his building has a 45-foot slip; Marco will check the fit on Saturday), and offers to text him two similar boats in case she isn't the one. He'd rather see the 42 first, so it books him a sea trial with Marco on Saturday at 10:00.

Chapter 4, sea trials: a sea trial, fully briefed

Straight after the call Daniel gets a text from Tarpon Bay Marine with everything he needs: his sea trial is Saturday at 10:00 am at 600 Tarpon Bay Way, Dock C, and Marco will meet him there. On Saturday morning Daniel runs his Sundancer over, and while the dealership's technician takes her out, Marco and Daniel shake hands on the pier beside the 42′ flybridge. Marco offers him the helm, and he'll be right beside him through the no-wake zone. Daniel wants to see how she handles and talk numbers after.

Chapter 5, deal desk: signed in 60 hours

An hour and a half on the water later, they're back at Dock C and Daniel is sure: she's the one. The tech has run his Sundancer, so Marco confirms the $165,000 trade. She's listed at $389,000; Daniel asks for $370,000, and Marco does $379,500 with bottom paint before delivery. Everything is already on Daniel's record in the CRM, so the buyer's order goes to his phone to sign, subject to his survey and his financing, with a $25,000 deposit by check, refundable if either falls through. Under contract 60 hours after his first question on the website: $379,500 less the $165,000 trade, $12,870 Florida sales tax and $50 Broward surtax, $1,145 documentation, registration and fees, $25,000 deposit, and $203,565 due at closing, an estimated $1,639 a month over 20 years at 7.49% APR once the lender approves it. If the survey and the loan come through, they close on Tuesday the 31st, and Marco runs her to Daniel's slip for delivery on Saturday the 4th. Every call that counted in the whole sale was Marco's: the trade value, handing Daniel the helm, the price; the AI did the legwork. The other two dealers wrote back on Thursday morning, by which time he'd booked his sea trial with Tarpon Bay.

Built for the water.
Not bolted on.

The usual stackLeading Beacon
What it tracksContacts, deals, product SKUsBuyers, sea trials and trade-ins, boats by engine and hours
First replyWhenever someone gets to it, often the next morningSeconds on chat and text, any hour; minutes by phone, during calling hours
Lead qualityEvery form fill dumped on the sales floorVerified, scored and summarized first
MarketingAn agency and a monthly PDFAI runs ads from your inventory, every day
SystemsA web vendor, a chat widget, a CRM, a call centerOne system that remembers every buyer
HonestyBots that bluffEstimates labeled as estimates. Final numbers from people.

Simple, like a good hull

A small flat price a month per location, the AI paid by use, and never a cut of your ad spend.

See pricing →

$100/mo

Website

Your own dealer website, built around your inventory with no setup fee, hosted and kept up.

  • Listings that sell the boat
  • Trade-ins and sea-trial booking
  • Every enquiry to you at once

$200/mo

Website + CRM

Every buyer, from the website and everywhere else, in one place. Unlimited users.

  • A pipeline shaped like a boat sale
  • Trade-ins and the deal desk
  • Inventory and owners

$350/mo

Full suite

The website, the CRM and Google and Meta ads run from your inventory. Ad spend goes straight to them.

  • Campaigns and feeds
  • Service reminders and reviews
  • One system for every buyer

AI for sales on every plan, paid by use: $0.50 a buyer conversation (chat, text, iMessage or WhatsApp) and $0.30 a minute of calls, with a monthly cap you set. Keeping your own website? The CRM on its own is $100 a month.

Keep the light on.

We're onboarding a small founding fleet of dealerships to shape the platform with us. Tell us where your leads leak today and we'll start there.

We reply personally.

Sea trial2016 42′ Flybridge · Dock CPlayable

Take her out yourself.

Idle out past the markers with Marco at your elbow, bring her up to cruise, round the sea buoy and bring her home.

Top speed
31 kn
Power
740 hp
Docking
Joystick
Time
2 min
Touch controls on screen Scroll on to skip

Isla

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