Website
Your own dealer website.
$100per location, a month
Talk to us about WebsiteIncludes
- A custom website, no setup fee
- Hosted, fast and kept up
- Listing photos enhanced by AI
- Trade-ins and sea-trial booking
- Enquiries by email and text
Pricing
Per location, a month. The AI paid by use, and never a cut of your ad spend.
Website + CRM
Every buyer in one place.
$200per location, a month
Talk to us about Website + CRMWebsite, plus
- Every lead in one timeline
- Pipeline, trade-ins and deal desk
- Inventory, owners and service
- Unlimited users
Full suite
The whole system.
$350per location, a month
Talk to us about Full suiteWebsite + CRM, plus
- Google and Meta ads from inventory
- Catalog and search feeds
- Service reminders and reviews
- A report every Monday
Keeping the website you have? The CRM on its own is $100 a month per location, month to month, and the AI-run ads can join it for $100 more. AI for sales works on any website, paid by use.
Pay as you go
The AI, by the conversation and the minute.
On every plan. Only what it does for you, with a monthly cap you choose.
- A buyer conversationWebsite chat, text, iMessage, WhatsApp or email: one buyer, any number of messages in 24 hours
- $0.50
- A minute of callsCalls in and out by the AI, billed by the second, with the number and the recording
- $0.30
- Your ad spendFrom your own accounts, straight to Google and Meta
- Never marked up
For example: a month with 150 buyer conversations and four hours of calls is $0.50 × 150 + $0.30 × 240 = $147 of AI, on top of the plan.
Compare
What each plan does.
Every plan starts with your own website, and AI for sales works on all of them.
| Feature | Website$100/mo | Website + CRM$200/mo | Full suite$350/mo |
|---|---|---|---|
| Your website | |||
| A custom dealer website, no setup fee | |||
| Listings, trade-ins and sea-trial booking | |||
| Hosted and kept up, inventory always current | |||
| AI photo enhancement: clearer water and sky, the boat untouched | |||
| AI for sales, on every plan | |||
| Website chat, any hour | By use | By use | By use |
| iMessage, WhatsApp and text | By use | By use | By use |
| New leads called back in minutes | By use | By use | By use |
| Qualifying, scoring and booking sea trials | By use | By use | By use |
| Every buyer in one place | |||
| The CRM: every lead in one timeline | – | ||
| The pipeline, trade-ins and the deal desk | – | ||
| Inventory, owners and service history | – | ||
| Unlimited users | – | ||
| Bringing buyers in, and back | |||
| Google and Meta campaigns from your inventory | – | – | |
| Meta catalog and Google feeds | – | – | |
| New arrivals matched to buyers who asked | – | – | |
| Service reminders and reviews | – | – | |
| The Monday report | – | – | |
How billing works
You know the bill before it comes.
Founding dealerships get founding terms, in writing, before they start.
A small flat price
One price a month per location: $100, $200 or $350, your website built with no setup fee. Unlimited users, and never a percentage of your ad spend.
A cap you set
Set a monthly limit for the AI. We tell you as it nears, and at the limit new buyers go straight to your team. The bill never runs away.
Terms
The plans run 12 months, because your website is built for you with no setup fee. The CRM on its own, on the website you have, is month to month.
Questions
What dealers ask us.
What counts as a conversation?
One buyer, on any channel (website chat, text, iMessage, WhatsApp or email), within 24 hours, however many messages it takes. A buyer who comes back another day starts a new one.
How are calls charged?
$0.30 a minute, billed by the second, for the AI’s calls in and out. The phone number and the recording are included.
Can the bill run away?
No. You set a monthly cap for the AI. We tell you as it nears, and at the cap new buyers go straight to your team instead.
Is the ad spend included?
No. Your budget goes from your own Google and Meta accounts directly to them. Running and tuning the campaigns is what the plan pays for.
What does the website cost?
$100 a month per location: built around your brand and your inventory, hosted and kept up, with no setup fee, on a 12-month term.
Can we keep our own website?
Yes. The CRM on its own is $100 a month, month to month, the AI-run ads can join it for $100 more, and AI for sales joins your website as its chat.
More than one location?
Each location has its own plan, and the AI’s use is counted across all of them on one bill.
One system
Every part knows every buyer.
The website, the CRM, the AI and your ads share the same buyers, the same inventory and the same record of every conversation.
WebsiteA website that sells the boat
Listings buyers fall for, an assistant that knows your lot, sea trials booked once buyers qualify.
Explore Website → CRMEvery buyer in one logbookEvery lead from every source, one timeline per buyer, a pipeline shaped like a boat sale.
Explore CRM → AI for salesAnswers, recommends, remembersEvery buyer answered and qualified, the right boat suggested, owners kept close for years.
Explore AI for sales → AI for adsBe found firstAds built from your inventory, tuned daily, measured in sea trials and boats sold.
Explore AI for ads →Keep the light on.
We're onboarding a small founding fleet of dealerships to shape the platform with us. Tell us where your leads leak today and we'll start there.